Wednesday, 12 January 2011

What is Network Marketing

What is Network Marketing?

We've all heard of the phrase Network Marketing - and many of you will have been told by family and friends that they are 'in' Network Marketing, and I'm guessing most of you will have been asked to join any number of the companies that work solely this way.  The biggest majority of people when asked to join XYZ  Network Marketing company turn the offer down and most of them turn it down for one of two reasons. Firstly they have no idea what it is - so are scared to say yes and secondly due to financial challenges at that time - which will not last forever. Their circumstances may have changed six weeks or six months further on, so always have a chat and say you will call back in a couple of months (and write it in your diary!!)

Let's go back to the beginning - what is Network Marketing?

For many years I have been fortunate to have attended many training seminars by Tom 'Big Al' Schreiter and much of the information I write about has been gained from these seminars. He always teaches people in a very simple way (KISS - keep it stupid simple). Network Marketing can be described in three very easy words RECOMMEND AND PROMOTE - simple. Sometimes an extra word can be added - RECOMMEND, PROMOTE AND DEMONSTRATE - but that will depend on whether or not you have a product that you can demonstrate.

I'll take these three main words one at a time starting with RECOMMEND.  How many times have you recommended a product from your local store? Or maybe someone needed a plumber or electrician and you were able to tell them of someone you knew, maybe that had done some work for you - so you RECOMMENDED the plumber, electrician or possibly told someone about a restaurant or a product. If you go to a fantastic restaurant, what's the first thing you do .... tell your friends, family and neighbours. Get the idea? It may also happen that you have a really bad experience at a restaurant or store - so you still tell your friends, family and neighbours ... But you RECOMMEND them not to go! It is still a recommendation - good or bad, what you need to do organise is how to give a good recommendation for your business.

You may find it easy to RECOMMEND one of your products by DEMONSTRATING to them how it works for example, if you have video email as one of your products, do a short personal email to them, in which you can RECOMMEND this simple way of communicating with their customers. If you have a physical products like a health band show them how it works, DEMONSTRATE how it can help them - or how vitamins and health supplements work (maybe give a short testimonial for them).

Lastly PROMOTE and this doesn't just mean that you are to promote your business, although that is part of promotion.  How about PROMOTING EVENTS? Do you have a special event coming up, maybe a guest speaker at your next training day, maybe you have a regular date for a demonstration of your product/s. Another PROMOTION could be bigger event, such as a way of earning something. For instance, we currently have a personal promotion to earn a place on the Lifestyle Cruise in November 2011.  All events like this needs PROMOTING - if you don't, how are people going to hear about them.

If you want to know how we can give you a free seven day Caribbean cruise in a balcony cabin in November 2011, get in touch asap the promotion runs 3 Jan through to June so the quicker you find out, the simpler it will be to qualify.

Heather Reid
Working to improve other people's lives

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